A Sweet Way To Help

Staff at a Port Isaac fudge retailer have found a sweet way of raising £1,000 for the Cornwall Air Ambulance after the owner’s baby son was airlifted last year. 

Staff member Mike Meakins noticed that the Buttermilk Fudge shop on Church Hill had started to become a tourist destination in its own right. By day, the shop specialises in selling Cornish fudge, but it also doubles for Doc Martin’s pharmacy when the ever-popular ITV series uses it for filming.

After visiting the shop, two Australian journalists wrote about it in TV Week magazine and sent a copy to Mike, who occasionally appears as an extra in the series. The piece was framed and put up in the shop. With so many customers asking for a copy, enterprising Mike contacted his son-in-law Ben Broadhurst of Concorde Copiers to help.

The pair make A3 copies of the article to sell in the shop priced at £2. So far over 1,000 have sold, raising £2,000 to be split between the Cornwall Air Ambulance and the RNLI.

“We chose the RNLI and the Cornwall Air Ambulance as they are very dear to the hearts of local people and all the staff who work in the Buttermilk Shop,” said Mike.

“We’d like to thank everyone who has supported the initiative and helped raise money for these two great causes.”

Tracy McDonnell, owner of the Buttermilk Shop, added: “We have a fantastic team in the shop and we’re so grateful to Mike for leading this terrific plan to raise money for charity.  We are particularly touched by his efforts as our baby son was airlifted by the Cornwall Air Ambulance last year so we know first-hand what a superb service they provide which is essential for our rural community.”

The staff are planning to start selling the posters even earlier this year, in an effort to raise even more for the two local charities.

Susie Smith, fundraising manager at Cornwall Air Ambulance Trust, said: “We love it when our fundraisers come up with novel ways of supporting Cornwall Air Ambulance, and Buttermilk Creations have really proved themselves to be the cream of the crop! With no direct government or National Lottery funding, we rely on the generosity of the people and businesses of Cornwall to fly around 1,000 emergency missions every year, keeping this service free at the point of need for anyone who needs it: young or old, visitor or local.”